Equipment list

Digital camera- This will be used to film our music video, digital camera's will allow us to gain a high resolution video therefore making the music video easier to edit.

Tripod- We will use a tripod to steady our camera, this is important because our music video contains still shots so the tripod will allows us to get still camera shots without the camera shaking

Phones- This will allow us to match the length of the lyrics from the original music video to our music video so that we stay within the time frame

Apple Mac computers- As part of digital technology the computers will be used to edit our music video on FinalCut pro. The Apple Macs allow us to use the latest software (finalCut) to edit.

Media broadcast platforms

The main media broadcast platform I will use to present my music video will be Youtube. Youtube has 1 billion active users each month. This means that it's easier to gain a mass audience as many people use this platform to easily share videos. Additionally our our target audience is aimed at teenagers between the ages of 15-24 so this age group are more likely to use Youtube in comparison to TV or radio as it attracts a younger audience. Furthermore over time a range of technology and multiple devices has led to easy accessibility. Therefore our target could watch our music video on a site such as Youtube on their phone, laptop or tablet. 

Even though Youtube may be used more than television, we would still use TV as a media broadcast platform. This is because on average 60% of teenagers spend at least 20 hours a week watching TV. Our music video could be shown on music channels such as 4Music, Viva UK and MTV Base as they play music videos primarily focused on the genres Hip Hop and R&B. 

The Digipak advert would be presented through platforms such as billboards, allowing many people to view the advert. It would also be shown in Hip Hop and R&B music magazines such as "Worldplay"-UK Hip Hop and digital maagzines such as "RnB" and "Echoes magazine". The Digipak would be sold by HMV and possibly high street retailers which sell CD's and albums.

Conventions used in music videos

Research into the music video industry