Dyer states that the star is a construction and not a real person. The commodity generates money through creating stars and making profit.The stars sell albums and make the institutions money.Stars create certain ideologies by representing different views and social groups. As a result fans begin to copy styles and views created by the stars. The star as a construction means we have certain expectations which we consume, male solo artists are expected to be well groomed and fun loving whereas female solo artists are expected to be pretty and girly. Therefore the audience live up to these stereotypical expectations and the star gains a fan base.
As the stars shape ideologies they have an influence on our culture because of how they influence the audience. Therefore the stars have to maintain a positive influence on the audience. This theory can be applied to different music videos and artists which represent the commodity, construction and ideology. Stars such as Lady Gaga maintain ideologies by using social networking sites such as Twitter to express her views to her audience. Gaga sends out Tweets and expects her little monsters (fans) to engage with the tweets as well as listen to her music.
This theory could be applied to our music video production because as our music video is narrative it would carry a message. Therefore the star would create certain views which the audience would engage with. Also the star would start to form an ideology.
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