Categories of music videos

A performance based music video features the artist/ group throughout the song. The song features the artist dancing throughout the music video and the use of varied camera angles and shots keep the video interesting. Silento-Whip/Nae Nae is an example of a performance based music video. In the song Silento performs the dance moves with different dance crews. For my music video the performative genre won't be used as it doesn't give out a message or tell a story.

A concept based music video focuses on an idea and tend to include a particular editing or filming technique. Conceptual videos are dramatic and convey a message by being metaphorical. They don't have a narrative so the visuals shown don't match the lyrics. Ellie Goulding-Burn is an example of a conceptual based music video. The concept based genre could be used for my music video as the use of flashbacks is an idea to represent how time has gone by.

The aim of narrative based music videos is to tell a story, this can be told through the lyrics which match the footage being shown. Narrative based music videos tend to feature in films as they sometimes carry a message and can connect to the audience in an emotive way.

Lil Wayne-Mirror is an example of a narrative music video. For my music video I will be using the narrative genre as it tells a story and involves the audience more than performative as it's emotive, therefore creating more audience interaction.

Overall my music video falls into narrative category as it tells a story in the sense that is shows different stages of a relationship.