Friday, 2 September 2016

Music video analysis "Chandelier"


"Chandelier" by Sia is a narrative based song. The song has a melancholic theme and the lyrics express alcoholism through the typical thought process of a "party girl". The song tells a story of Sia`s life when she was struggling as a solo artist and became an alcohol addict and started taking drugs. The lyrics in the song remind her of life and the way she lived " like tomorrow never exists... and drinking like 1,2,3,1,2,3.. drink, throw em back till I lose count."

The target audience is aimed at both males and females and people who are alcoholics. The message given out shows what being an alcoholic does to you and if you're trying to give up the addiction it can be a challenge because you might end up drinking again. " Gotta run from this, here comes the shame...".

The music video is filmed in a dirty apartment with only one dancer. The dancer is seen performing an interpretive dance which expresses human emotions and situations. The dance routine consists of lots of arm movements, drops to the floor, spinning and crawling. Generally low key lighting is used and there`s only natural light through the window. This creates shadows and represents depression.

In the video the dancer wears a nude leotard.
The simplicity of the outfit means there is less attention
on the outfit and the music video is more emotive.
 Additionally as Sia isn't in the music video and there`s only one dancer this adds to making the video more emotional. At the start of the music video there is an establishing shot of one of the rooms of the apartment. This is followed by fast shots of the hallway and the bedroom. A long shot is used throughout the video to show the dancer and the whole room. The colours of the apartment are grey and brown, this makes the video look dull therefore adding to the sad aspect of the video.

What I liked/might use:
I liked the use of lighting in the video, both low key lighting and natural light were used. Therefore I would like to use low/high key lighting in my music video to support the narrative
and convey emotion.




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