"No limit" by Usher is a performative music video, it doesn't carry a message or have a story behind it as it just has lots of dancing, this makes the video lively and in most performance based songs makes the viewers want to get up and dance. The target audience is aimed at both males and females.
In the music video Usher dances in front of an all white background accompanied by his dancers. The white background means that viewers can focus on the lyrics and choreography of the dance and there is more attention on usher. The colour white is uplifting and symbolises hope and calmness. The outfits worn by Usher and the dancers are in style and modern clothes and it's very common for male dancers to wear this attire in music videos, for example the shirts, trainers and gold jewellery.
Throughout the whole music video a wide shot is used to show Usher and all the dancers, this is so they fit into the surrounding white background. A close up is used and two shots to fit the dancers into the frame. There are a few shorter shots where there is an extreme close up of Usher; an almost turquoise effect is seen. The music video as a whole is positive as it's just a group of males having fun dancing. Quite a few modern music videos are presented in a sexual way whereas 'No limit '
takes away this element.
What I liked/might use:
I liked that the music video was performative so i`d
like to use this concept to create my music video
because it can still be creative and entertaining without
there being a narrative. I would also like to use a plain
background so that the focus is more on the lyrics than
the setting.
takes away this element.
What I liked/might use:
I liked that the music video was performative so i`d
like to use this concept to create my music video
because it can still be creative and entertaining without
there being a narrative. I would also like to use a plain
background so that the focus is more on the lyrics than
the setting.
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