Digipak advert analysis

This digipak advert represents the Hip Hop and R&B genre. Despite the digipak advert presenting his 2006 album; Jay-Z's fame has led to him being successful in the music industry, particularly Hip Hop. The font used to show his name is large and bold, this emphasises how he's "big" in the music industry. Furthermore the use of his name being included on the digipak advert conveys how the artist wants to be known globally at a large scale. The poster says "The president of Hip Hop returns", this again suggests that his music which represents the Hip Hop genre is powerful, as the word "President" can be associated with being high powered and influential.

Only three colours are used (red,black and white), although this makes the advert look simple the colours could reflect the songs within the album. Red can symbolise danger, it could suggest that the artists songs are energetic and lively. The colour black can sometimes represent power, this could reflect the artists high status or it could even suggest that the album is intense. The colour white balances the other two colours and as it's seen as representing peace it could suggest that not all the songs will be negative.

The image of Jay-Z is centred and shows the audience a close up. His facial expression is serious which could reflect the mood of the songs in the album. The use of a close-up shows his high status and could reflect his success along with the statement "The president of Hip Hop returns. Overall this digipak advert appeals to a young teenage to adult mostly male audience.