Evaluation question 3

What have you learned from your audience feedback?

Before the production of our music video, we created a quick questionnaire on SurveyMonkey. One question we asked was what genre of music people liked. Most people said R&B over Pop, rock and other categories. Using this response we decided to stick with the R&B genre and use Chris Brown's "Don't Judge Me". People preferred R&B as it's about soul, neo-soul and music from the 90's, this shows how R&B is quite versatile.

The negative comments made to do with the genre of R&B was that this particular genre contains a lot of "flashy cars, jewellery and sex appeal". Taking this comment on board we decided to challenge the R&B genre by not including these conventions, furthermore by doing this we would be creating a music video that does not include the "Male Gaze" theory. This idea would positively represent the R&B genre.

A positive response we had was that to use Point of View in a music video was a good idea. This is because people believed that "POV concepts are new and unique to add to music videos as they're not typically portrayed, especially in R&B music videos."

These comments would change the way I work in the future in a positive way because most of the comments we're positive so for instance I would explore more concepts because audiences like new ideas and concepts. We would also include new concepts during the editing and producing of the music video, this would be done through transitions and effects. This is advantageous for the audience as it's a more entertaining form of music that the audience enjoy and would also benefit us by bringing in mass audiences. We could also recreate a modern music video for songs of the 80's/90's. Taking on these comments, the way I work in the future to create a music video would influence the way I would create a Digipak and advert.