Digipak Analysis

Digipak analysis for Drake's "Take Care" album.

This is the front cover of the album, it aims to communicate a Hip Hop/ R&B genre, therefore appealing to teenagers and young adults. Dark colours such as black are shown as well as gold and bronze. The colour gold symbolises wealth and high status which reinforces hegemony. This could also show Drake's success in the music industry. As part of mise-en-scene shows Drake at a table with a candle, gold cup and paintings in the background, this presents a historic period and could again reflect wealth because during this classic period "gold" would make someone appear as high status. Additionally a mid close up of the artist is shown, the use of close-up's makes the artist look superior. The font of the words "Take Care" is small in comparison to the close up of the artist. Furthermore it looks like it's designed to look like a signature, so the artist may have possibly chosen these words as a personal message from himself to the audience telling them to "Take Care".

This is the back cover of the album, in terms of colour scheme it's quite simple; using only two colours (black and bronze). This would attract an older audience because as it's minimal the dark colours could suggest that there are sad songs in the album as dark colours tend to reflect a negative theme/mood. The track list is also included on the back cover which gives the audience a chance to see which songs are included before purchasing the album.

 This picture shows the production credits and CD.  The production credits show us all the songs and if any other artists were featured. The CD is also black and bronze which matches the colour scheme of the front and back cover, the element of making the album look simple could juxtapose how the album could be complicated with deeper meanings within the songs.

This picture shows the internal digipak photo. It's almost like a replica of the front cover. We see a zoomed in shot of the paintings (mise-en-scene). We also see a close up of Drake smoking and his facial expressions present him as serious and deeply thinking. This could show how the album is supposed to get the audience thinking about the meanings within the lyrics of his songs.