Digipak Analysis

Digipak analysis for Katy Perry's "Teenage Dream" album.

This digipak is intended to appeal to Perry's fans of teenagers and young adults; mainly females, using conventions of the "Pop" genre. This picture shows the front and back cover. The front cover shows Perry laying on pink clouds which are meant to look like candy floss. The back cover also shows a blue sky with pink clouds. This makes the cover look unrealistic in the sense that it's meant to look like a dream. The font on the front cover which says "Teenage Dream" is designed to look like candy canes. This could influence the name as Perry could be suggesting that being "Teenager" should be happy, enjoyable and "sweet". Overall attracting a teenage audience. Perry's name is also on the front cover, it's shown as pink and visual, so as people around the world buy her album it shows how much of an optimistic person she is. Furthermore the track list is on the back cover and the font of the songs show all the letter "o" are shaped like sweets. Also the font is red which is a typical convention of the pop genre as bright colours create a vivacious feel. Therefore this attracts a younger teenage audience.


 This photo shows the CD's and internal digipak photo. The internal photo is similar to the one on the front cover. In some aspects it reflects the "male gaze theory"-Laura Mulvey, this is due to the nudity shown. As the whole theme overall gives an unrealistic feel this could present how most of the songs in the album are positive and lively. The CD's are colourful as they are red and white and blue and pink. Again they are designed to look like sweets which show how the album is aimed at a younger audience.