Evaluation question 2

How effective is the combination of your main product and ancillary texts?

Brand identity is the visible elements of a brand, such as colour, design, logo type and name, that together distinguish and identify the brand in the consumer's mind. All of these elements appeal to the audience.

Having a brand identity was important to consider when I created the music video and ancillary texts. The reason for this is because the final product has to stand out and carry the same features as what the audience expect from specific genres. This would appeal to the audience as they are entertained by each element which builds up to produce the overall outcome and audience reactions.

We created a brand identity in our music video, digipak and advert by using features of what the audience would expect from an R&B genre. This included the colour scheme, for both our digipak and advert we used dark blue and black as the main colours. These colours represent the artist as being superior in the music industry. We also used white fonts on both the digipak and adverts this gives the album and advert a tranquil look. We used the same fonts on "1001fonts.com" and Photoshop. Furthermore a brand identity was created by using similar images on the digipak and advert, we did this in order to not create a huge contrast in the style of the digipak and advert. We took photos of the person in frame at different angles. The music video had a brand identity through the narrative it carried; the narrative being based on a relationship. All three products together create a stronger brand identity for the audience to engage with and inform the purpose. The digipak and advert will sell the song and album to the audience by using the visible features to portray the genre and reflect the artists style, this will establish the mood of the songs from the lyrics all within the album.

A difference between our main product and ancillary texts was that the music video contained transitions. We didn't use loads of transitions so instead we used 4 to 5 of the same transitions this was to keep it looking realistic. Also some of the transitions had a powerpoint effect so this was not relevant to our music video and would not of fitted in with some of the scenes. Some of the transitions we used included "Cross Dissolve" to start the music video, "Directional", "Bloom" and "flashback" which was used for our flashback scene. The use of these transitions in the music video added more entertaining visual elements to the music video.