Production of Music video

The basics of the production of our music video started with the genre of our music video being an R&B/ballad. From here we decided that the narrative would be based on a relationship; including happy memories in the form of flashbacks and then right at the end the characters depart from one another. We created the music video in the style of point of view (POV). The reason for this is because the audience can engage more with the narrative and relate to the video if they've had a relationship. Moreover it reflects the "artist" to convey emotion. The camera was the "female" character so this enables the feeling that the audience are directly engaged as the male character shown is directly facing the camera.

The application we used to create the music video was Final Cut Pro. At the start of the video we included the title of the song and the name of the artist, we did this using the "text" that's available on final cut. We used "Drifting" as our text choice as it opens up the music video and drifts straight on to and out of the establishing shot. Next the establishing shot is shown, this is a still shot at the tracks for a few seconds. This is followed by a transition "cross dissolve". We used transitions as a way to cut to the next scene so that it makes sense and doesn't show the character go from one location automatically to the next.

Then we overlayed a slow motion effect of 50% to the music video when the character is walking, this was used as a way to not only add visual effects but to also match the visuals to the lyrics. This is shown straight after the "directional" transition where the male is seen sitting, using his phone looking distressed and the lyrics state "You're hearing rumour about me". Then another transition is used to cut to the next scene in the shopping centre before the flashbacks.

To create the flashback scene we overlayed a camera recording effect. We did this by getting the effect of Youtube by searching "overlay camera effect" and used the "Snipping tool" to place the picture on to Photoshop. We then used Photoshop to crop the bits that we didn't need out and fill the empty space black to match the background. Then saved the photo, ready to export to Final Cut pro. On Final Cut we imported the image and placed it over all the flashback scenes. Additionally we used a "Sepia" effect to give it an archaic feel of memories rather than the common "black+white" effect. After the flashback scenes, we then use another slow motion effect to show the "characters" departing.

In terms of the audio and track. We muted the audio and dialogue from the original clips we filmed and overlayed them with the song. The song came from Youtube which was saved onto a USB so that we could import it onto Final Cut.