Digipak advert analysis

This digipak advert by Drake reflects his R&B/ Hip Hop genre. This advert presents his "Nothing was the same album". The title "Nothing was the same" could suggest his personal journey from childhood to adulthood. The font of the title is small, this could emphasis how his small experiences have been powerful, along with the choice of words the title is emotive. This digipak advert has a simple colour scheme using just white, blue and black. The colour blue is mysterious, this could show how the artist has had a confusing journey through life. However the colour blue could also represent loyalty and trust which his songs could be portraying.

In comparison to the text the images are large, this represents the artists star image and high status. The audience are able to find a deeper meaning behind the simplicity of his album and the lyrics.From the close up we see of the artist his facial expression shows how he's troubled by something as he's thinking, this could reflect the mood of the album. This digipak advert appeals to a teenage audience and young adults.